June 15, 2021
WASHINGTON, D.C. – Today the U.S. Global Leadership Coalition (USGLC) unveiled a new nationwide campaign to highlight the countless benefits of U.S. investments in America’s global engagement on Americans’ everyday lives. Launched at the USGLC’s 2021 Global Impact Forum, “Foreign Aid: What’s It Worth” is USGLC’s largest campaign investment ever and will showcase the impacts of diplomacy, development, and global health on America’s health, safety, and economic interests.
“The COVID-19 pandemic made it painfully clear that what happens abroad dramatically impacts the safety, health, and economics of every American family. That’s why the USGLC is launching ‘Foreign Aid: What’s It Worth’—our largest and most significant campaign ever—to showcase that investing in effective diplomacy, development, and global health programs is imperative to our own recovery here at home,” said Liz Schrayer, USGLC CEO & President “What’s foreign aid worth? In short, everything when it comes to the health and prosperity of our families and our futures.”
The multi-year education and advocacy messaging campaign will start with three themes—”Foreign Aid: What’s It Worth,” “Diplomacy: What’s It Worth” and “Global Health: What’s It Worth” and will initially be deployed across social media and digital platforms, including digital ads, and then move to local and regional events and localized digital ads in the coming weeks.
“In today’s interconnected world, global challenges are American challenges, and we all have a stake in the outcome—a fact that resonates across party lines with policymakers at all levels,” said former Senator Norm Coleman, Senior Counsel at Hogan Lovells, and Co-Chair, Center for U.S. Global Leadership. “This new campaign reveals the profound impact of global issues on our everyday lives and zeroes in on the invaluable contributions of America’s global investments—showing Americans across the country just what our investments in development and diplomacy are worth to our health, security, and prosperity now and for generations to come.”
“America’s global engagement touches the heart of communities across the United States. The pressing challenges and concerns we’re dealing with in our own communities across America are felt in communities across the globe—often at a deeper, more profound level,” said Mayor Steve Benjamin of Columbia, SC and Co-Chair, Center for U.S. Global Leadership. “By leading through our global health, diplomacy, and development programs, we’re ensuring that every community has the same ability to respond to these challenges—and it’s amazing to see the impact of these investments on communities in South Carolina and beyond.”
“The global COVID-19 pandemic has really illustrated how interdependent and interconnected we all are—probably more than at any other time in recent human history,” said Sean Callahan, President & CEO of Catholic Relief Services, and Co-Chair, U.S. Global Leadership Campaign. “Through our diplomacy, development, and global health programs, our country’s investments are not only helping make America safer, healthier, and more prosperous, but they’re also helping those in need handle everything from hunger and poverty to disease prevention and healthcare. In fact, over the last two decades, U.S. leadership and innovation has saved over 20 million lives from HIV/ADS through PEPFAR, while preventing more than one billion malaria cases through the President’s Malaria Initiative and Global Fund support. When it comes to investing in America’s global engagement, we’re investing in our own future as well as the future of communities worldwide—and that’s something we can all be proud of.”
The U.S. Global Leadership Coalition (www.usglc.org) is a broad-based influential network of 500 businesses and NGOs; national security and foreign policy experts; and business, faith-based, academic, military, and community leaders in all 50 states who support strategic investments to elevate development and diplomacy alongside defense in order to build a better, safer world.